While it’s important to grow your email list, in order to get people to sign up for your email list and over to your website without spending tons on ads you often need to work really hard on social media marketing.
However, trying to manually do the amount of social media work required to grow your blog is really difficult. It’s not impossible but using social media tools will help to save you hours of time and your sanity.
And while there are lots of social media tools out there, some of them are far more expensive than others. Personally, I don’t have a huge budget to be spending on social media marketing tools and I’m guessing you don’t either. Plus, why spend more money than you need to?
These are the social media marketing tools I found to be most budget friendly.
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SmarterQueue is the affordable version of MeetEdgar. You can connect 4 accounts for just $20 a month and create schedules based on the categories of different types of post. The big timesaver though is the ability to make a post evergreen, which means it will be recycled back into you queue so you don’t ever run out of content to post.
Once something goes up it goes back into your queue unless you tell it to do otherwise. You can also set expiration dates, so something that is timely, like a holiday post can be recycled throughout the season and expire on Dec. 26th. Making sure you pin Christmas posts in March.
SmarterQueue will post to Twitter, Facebook, LinkedIn, and will do a notification reminder for Instagram.
Do you wanna check out SmarterQueue? It offers a 14 day free trial, however, if use this link you can get a 30 day free trial to see if it’s really for you.
I use Tailwind to help me promote on Pinterest for both of my Pinterest accounts. It makes scheduling out content and pinning from Pinterest super easy.
When I use Tailwind to schedule my own content, I go to my source page:
Your’s will be:
It shows all the the pins from my website. I then use the chrome extension to select multiple pins to pin. This also makes it really easy to pin one pin to multiple boards all at once. This means I can have one pin, pinned to 30 different boards with a simple click which saves a lot of time.
Tailwind also has a smart scheduler, it helps you to make sure you’re posting at the best times each day. Lastly, there are Tailwind Tribes now there’s a free version of Tailwind Tribes however, you may outgrow that level.
Tailwind Tribes are kind of like Group Boards but they live in Tailwind and there’s a little more accountability for them because it will show you if you posted more of your pins in the Tribe versus sharing others. Making it really easy to monitor and kick out people who aren’t following the rules. If you want to get even more out of Tribes, there is a paid version that allow you to be part of a more to Tribes and gives you more submission.
Still haven’t started using Tailwind? You can get a free month, using my this link.
Update, June 2018: BoardBooster is no longer in business, as such I no longer use BoardBooster.
I used to use BoardBooster to loop pins on board. However, I didn’t like the results and ended up (temporarily) canceling BoardBooster. That is until I found out they also offer setting up sourcing campaigns.
What a Sourcing Campaign does is allow you to choose how many pins you want pinned from one board to another. This is particularly helpful for group boards because there are generally rules requiring you to to pin a certain ratio of others pins compared to the number of your pins you add to the board.
Rather than having to go to group boards and spend an entire day pinning from all of them to ensure I’m sticking to the rules, I can just set up a sourcing campaign in BoardBooster.
I go to BoardBooster, and under Pinning Tools select, Campaigns. To add a new campaign, I’ll click “Add New” and then choose Pin Sourcing Campaign.
I name the campaign after the group board it will be sourcing from, my target board is my catchall board. For Less Debt, More Wine my catchall board is a general Personal Finance board. For ElizabethStapleton.co my catchall board is a Blogging & Self-Employment board.
Then you grab the URL of the group board to use as the sourcing board and set the rules of your campaign. It takes just a couple of minutes to set up and saves hours. Once set up and can forget about it and move on.
Grum is my absolute favorite when it comes Instagram. The reason why is because it will actually schedule your post to Instagram. Unlike every other social media tool that instead sends you a notification to remind you to post to Instagram. Ain’t nobody got time for that.
Grum is easy because it not only will post to Instagram for you but it lets you schedule out an unlimited number of posts and even allows you to go ahead and draft the first comment it so if you want to throw your hashtags in that first comment, you can.
For two accounts it cost $10 a month or you can always keep an eye out for a deal on AppSumo, which is how I got it last Black Friday.
Revive Old Post is a FREE wordpress plugin, that once set up automatically tweets out your blog posts. I have mine set not to tweet it out again until it is at least a month old, it helps to give new life to your older posts.
Those are my favorite budget friendly social media tools that I use to help promote my websites. Now, because I have multiple websites I probably spend a bit more than you do but if you just have one you can definitely get away with spending maybe $30/ month.
In which case I would go with SmarterQueue (for Twitter, Facebook and Instagram) and Tailwind (for Pinterest).
Remember if your budget really is tight then Grum is a really nice to have, but it’s not a need to have. You can get the notifications for Instagram via SmarterQueue.
Happy Social Media Marketing!
Bigscoots (hosting) is the hosting service I use. The customer service has been fantastic. When I moved my Squarespace site to wordpress, I had a lot of questions, they had the answers. When I screwed up a few things, they were able to help me fix them. They have been awesome to work with and I highly recommend using BigScoots for hosting your blog.
Hosting starts at just $3.55/month, which is excellent considering how amazing their customer service is.
Convertkit (Email marketing) I started with MailChimp, quickly left, went to Aweber, and finally settled on Convertkit. I love how easy it is to use. It makes confirming opt-ins and delivering content upgrades (like worksheets) a snap. I use the WordPress plugin and then just choose what form I want on each post and page.
One thing that makes Convertkit stand out from other email marketing services is that they don't count subscribers twice. Most other email marketing tools count subscribers on each form, so if a subscriber subscribed to more than one form, they are counted more than once. Since pricing is typically determined by the number of subscribers this could drive up your costs significantly.
Making Sense of Affiliate marketing (monetizing your blog): Michelle is an affiliate marketing maven. She regularly makes over $50k a month from affiliate marketing. I bought her course at the end of Nov. 2016 and mid-December 2016 while I'm still working to implement everything I've learned, I've already seen an increase in my affiliate marketing income. She really knows what she is talking about and the Facebook community that accompanies the course is a terrific resource. Learn more about Making Sense of Affiliate Marketing.
Elizabeth Stapleton is the founder and voice behind Less Debt More Wine and ElizabethStapleton.com. She is a Pinterest marketer, online entrepreneur, and recovering attorney whose writing has been featured on Entrepreneur.com, The Huffington Post, The Penny Hoarder, Budgets Are Sexy, Credit Sesame, and Magnify Money. Additionally, she has been quoted in articles on Business Insider, Student Loan Hero, and Nerd Wallet.