Today’s episode features Kim Doyal, formerly known as, “The WordPress Chick”, is an entrepreneur, coach, podcaster, and content creator. She has built her lifestyle business over the last 12 years using WordPress, content marketing, and growing her community. She lives by her commitment to #JustShowUP. Check out her site kimdoyal.com
In this episode we’re discussing why entrepreneurs fall into the trap of shiny object syndrome and how to stop.
Navigate the episode
00:33 – Bottom Line
02:02 – Invest the Time
[00:00:09.350] – Liz Stapleton, Host
Today, I’m sharing with you a snippet from the 2021 Blogger Breakthrough Summit, it’s from Kim
Doyal session where we talked about creating better content. And the part I’m sharing with you today is a piece of business advice that everyone should hear…
[00:00:22.010] – Liz Stapleton, Host
In case we haven’t met yet. I’m your host Liz Stapleton from Elizabethstapleton.com and founder of the Blogger Breakthrough Summit. And this is the Blogger Breakthrough Podcast. Welcome. And let’s dig in.
[00:00:33.020] – Kim Doyal
And I’m not saying there’s not a time and a place, but the bottom line is like everything works,
webinars work, videos work, but you have to get good at one or two get them working and then decide if you want to add another vehicle.
[00:00:44.960] – Liz Stapleton, Host
Yeah, shiny object syndrome can be a downfall and something that really slows your progress. Like, yes, you want to invest in yourself and learning and shortening that learning curve. But there’s there’s a fine line.
[00:00:55.910] – Liz Stapleton, Host
You know, no amount of tools are going to make up for the fact that you haven’t written a post in two months. No, amount of courses, same thing. .
[00:01:02.450] – Kim Doyal
Exactly. Yeah, I had a friend who was like, oh, my list is a bust because she went to email her list, this course that she’s had out for a year and a half or whatever. And I’m like, well, it’s last time you emailed them. Yeah. Has it been this year? Because they’re cold.
[00:01:15.710] – Kim Doyal
They haven’t heard from you. They’re not going to buy your course when you haven’t communicated with them, so. So logic, but but I kind of think that the shiny object syndrome is sort of like the newbie tax that people pay. I think we’ve all been through that. Right. And then you get to the point where it’s like, I don’t have time to go through anymore courses. So until I finish this one, I don’t care how appealing this is I’m not spending a penny on it.
[00:01:38.750] – Liz Stapleton, Host
Yeah, yeah. No, no, that’s a great point. Oh my gosh. The number of courses I have is ridiculous and like and I’m done like I went through period for like a year or two where I just was constantly, you know and I was taking them. But some of these courses depending, they’re like, I literally there was one course that I spent a good chunk of money on. I, it took me a year to get through that course, working on it consistently, you know.
[00:02:01.690] – Liz Stapleton, Host
So recognize what, you’re not just investing money. You have to invest the time. And so if you are
short on time already, keep that in mind.
[00:02:09.790] – Kim Doyal
So I think absolutely point
[00:02:11.290] – Liz Stapleton, Host
You should still totally get one of the upgrade passes to the Summit because we’ve got sections for beginner and intermediate level. So it’ll grow with you. But if you have like one hundred other courses that you want to get through, maybe, you know, well that’s OK.
[00:02:25.840] – Liz Stapleton, Host
But yeah, OK. So we’ve covered a good amount of stuff I think would hopefully help people adjust their mindset and expectations of what they can do. You don’t have to do everything, do what works, right? Like if you only focus on two channels and that’s like SEO and a social media platform, like that’s fine.
[00:02:41.920] – Liz Stapleton, Host
So I know I’ve been guilty of shiny object syndrome before, and I hope if it’s something you’re
struggling with in this episode helped you to fight it, be sure to join me next week when you’ll hear
some copywriting tips for your homepage from Liz Theresa.