If you’ve done any research into blogging, you’ve probably seen the strategy of guest posting on other’s blogs repeated over and over again.
When I first started blogging, a blogging course I was taking recommended I guest post to help drive traffic to my new site.
While driving traffic can be a benefit of guest posting, it’s far from the only one and these other benefits are often overlooked.
In this post, I’m going to break down 5 benefits of guest posting besides driving traffic.
But first, let me quickly explain what a guest post is – because the first time I didn’t a guest post (in 2015) I didn’t even realize that’s what I’d done….
What is a Guest Post
A guest post is a piece of content that you create for someone else’s site. No, a guest post is not the republishing of your content on another site.
The truth is I’d actually done a guest post before I even knew what a guest post was, Melanie over at Dear Debt publishes other’s dear debt letters and had said she was open to submissions.
I submitted a letter and it was it was super exciting. It provided my highest traffic day to to date. I’d only been blogging for a couple of months and had no clue what I was doing. That day I got over 40 pageviews and was shocked and thrilled.
When I eventually took a blogging course a couple of months later I understood that what I had done for Dear Debt was a guest post. In the blogging course, I took it said that I should guest post in order to build traffic but as I became more knowledgeable about blogging I understood that there were additional benefits of guest posting.
The Benefits of Guest Posting
Truth be told I haven’t always seen a traffic boost with a guest post but I’ve still benefited in other ways from doing a guest post for other bloggers.
Here are 5 other ways you might benefit from doing a guest post:
1. A Backlink for SEO
Backlinks to your site a good for search engine optimization. So long as it’s a “do follow” link then it tells a search engine that you’re a reliable source of information that other blogs look to.
Because guest posts are typically done for free, a “do follow” link is the norm. Anyone that asks to pay you for a “do follow” link is spam and someone you should avoid like the plague
2. Build Relationships with Other Bloggers
It’s a great way to start collaborating with someone else in your niche that can lead to other opportunities and chances to collaborate and create greater things and more profits in the future.
3. They Can Be Opportunities To Sell More Products
I have an affiliate program for my products, as such I offered to do guest posts for my affiliates that helped them to sell more of my product.
Do I see big traffic boost from these guest posts? No but I do tend to see more sales from that affiliate because it’s providing them with another resource and tool to sell my products.
4. It Provides You An Opportunity To Get More Subscribers
A great strategy for guest posts is to give the readers on that site a reason to go back to your site and you can do this by offering some sort of freebie.
Yes you’ll see traffic but the option to convert that traffic is even better. So make sure any time you do a guest post that you provide a freebie of some sort of offer for people to subscribe and share your content.
5. Guest Posts Help To Build Authority
I’ve already mentioned that the backlink from a guest post can help you to build authority from search engines, but it can also help you to build authority with your audience.
Guest posting showcases you as an expert on the topic you’re talking about. Have you ever seen the “as seen in” list of logos on a website and thought “wow they really know what they’re doing?” Guest posting can be a great way for you to achieve that on your site as well.
As you can see, there are tons of benefits to guest posting, some of which I believe are far better than just driving traffic to your site.
If you do a guest post and don’t get tons of traffic from it, don’t stress you may have reaped some of these other benefits:
- A backlink to help with your SEO
- Help connect with other bloggers
- Build authority
- Sold more product
- Gotten more subscribers
Did you know about these other benefits of guest posting? Is there a benefit I didn’t mention? I’d love to know, please let me know in the comments!