How Pinterest Helps Grow Your Blog & Your Email List - Elizabeth Stapleton
Elizabeth Stapleton
Share! (your friends will thank you)

How Pinterest Helps Grow Your Blog & Your Email List

I’ve been blogging for over three years now. However, I didn’t really start getting traction in building traffic to my site and my email list until I really started focusing on Pinterest earlier this year. Now within the span of few months my email list has skyrocketed as has my traffic having more than doubled from the beginning of the year.

In fact, the traffic coming from Pinterest to my site has increased by over 900%. And this isn’t an anomaly, anyone can do this. It’s just a matter of understanding the power Pinterest and how to harness it to benefit your site.

Just so you know, this post may contain affiliate links. Meaning I receive commissions for purchases made through those links, at no cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. You can read my disclosure policy for more info.

Pinterest is Designed for Content

First things first, Pinterest is designed for content. People go to Pinterest looking for blog posts and recipes and really any site based content. While it does get lumped into the social media pile, Pinterest is actually a search engine.

Sign up to join the community and receive my daily tips via email. Community members get access to exclusive discounts and freebies like my disclosures checklist - the top 10 things you need to have on your site's legal page!

Because while you do perhaps interact with other pinners every once in while it’s really all about sharing and getting content shared. Every content creator’s goal is to make that content easy to find. So once you understand that, you’re able to better position your content to be found.

For example, you know to use keywords that people are searching for when your put together descriptions for your images. If you’ve ever been on Pinterest you also know that it’s a visual platform so all the keywords within your description matter, but the image is just as important.

Images Matter Just As Much as The Description

The image is what people see first before they read the description and the Pinterest algorithm does have a way of somewhat reading the images well. So while both are important your description really won’t matter if you don’t have a decent looking Pin.

When I started to gain traction on Pinterest, it was after I went back to the drawing board in the creation of the Pins. I start focusing less on conformity of my Pins and more on visual appeal. Making sure to always include my logo in a small font in the corner of each image.

Before:

After:

After::

Do Pins Need to Be Part of a Recognizable Brand?

Now, I know what you’re thinking, aren’t your images supposed to be recognizable as part of your brand? For years I thought it was important that my Pins all looked alike and part of a recognizable brand. However, the reality is that wasn’t getting me very far.

By using images that suited the topic of the posts and then font that looks good together, yes I do tend to use the same few handful of fonts and font combinations, I don’t worry about if the Pins all look alike.  The same goes for colors, if my brand colors work with the image, great, but if they look horrible on the image I’m not gonna let that stop me from using other colors if it’ll make the Pin look better. Ultimately, the goal is to get users to click on that Pin and go back to my website.

So once you get the basics of really strong Pins and descriptions down, it’s a matter of being found. Sort of like trying to win a popularity contest if you will, on Pinterest. And while you can certainly just pin to your boards you’re going to go a lot further a lot faster if you’re pinning to group boards and Tailwind tribes.

Group Boards and Tailwind Help to Expand Your Reach

Group boards and Tailwind tribes are designed to help expand your reach. Group boards are it’s boards on Pinterest with multiple contributors. They usually have rules such as pinning another’s content for every one of your pins you add. That reciprocity helps ensure that everyone’s getting some Pinterest sharing love. And similarly, Tailwind Tribes do the pretty much the same thing.

Tailwind Tribes exists in the Tailwind platform which is a Pinterest scheduler. It’s actually partnered with Pinterest so you get the best analytics and it makes scheduling super easy. Tribes are something they rolled out about a year ago or so and they were similar to group boards except they’re typically a little easier to manage and get invited to contribute to.

Tailwind Tribe Display Pins By Time Posted

The initial rollout of Tailwind Tribes was a beta and they have finally just released the full product which includes the ability to search and find Tribes. One of the best features with Tribes is that it show you your sharing ratio, so how many other people’s Pins are you sharing versus submitting your own. Which makes it easier for the Tribe manager to find out who’s not following the rules.

One of the benefits that tailwind tribes and group boards have over the Pinterest smart feed is that both Tribes and group boards display content based on when they were posted, with the most recent pens being shown first.

The smart feed, on the other hand, shows the user, pins they are most likely to be interested in, no matter when they were pinned originally. So when you’re trying to get your new content out there and seen right away group boards and Tailwind Tribes are a great way to do that because your content will be displayed right away.

And to show I’m not making this up, here are some of the results I’ve seen by utilizing group boards, Tailwind Tribes, and non branded pins.

Before Focusing on Pinterest: 196 referrals from Pinterest 

After Focusing on Pinterest: 1,868 referrals from Pinterest

As you can see the amount of clickthroughs to my site increased by over 900%.

Bonus: Landing Pages with Pins Will Grow Your List Faster

No not only did focusing on Pinterest help me to grow my traffic to my site but it also help me to massively grow my email list. And I'm not just talking about opt-ins in the posts that people were going to from Pinterest.

I found that creating a landing page for each the content upgrades I had on my site and then creating pins for each of those landing pages and promoting them really helped to drive opt-ins quickly.

Because while it’s great if they read your post and then opt into your list, you don’t actually need users to read your post in order for them to opt-in to your list. I went from barely converting any readers into subscribers to converting more than 2% of my traffic. Which if you have 10,000 pages a month is over 200 subscribers each month.

convertkit | email opt-ins | list building

List Growth Over the Last Six Months

Bottom Line

If you’re looking to grow your blog and your email list, Pinterest is the way to go. While I know it can take a lot of work and effort to get up and running, to see the results makes it absolutely worth it.

If you’re struggling to find the time to do all the Pinterest scheduling and creating amazing images and multiple images for each page or post then look at hiring a Pinterest VA. See what Pinterest services I offer. Either way if you do it yourself or hire it out Pinterest is clutch to growing a blog quickly.

Pinterest Tools I Recommend

Tailwind - Scheduling Tool

Tailwind had been a game changer for me, I went from 10,000 impressions on Pinterest to over 100,000 impressions and have seen traffic to my site grow (by 40%) as well as email subscribers. The ease of use to schedule pins and track analytics has been awesome. Learn more about Tailwind.

Pinterest Traffic Avalanche - Course

When I bought Pinterest Traffic Avalanche, I'll admit I didn't have super high hopes, I'd bought a lot of Pinterest courses and strategies and ebooks in the past and while I'd learned a lot I hadn't actually seen a big increase in my traffic to my blog. In the month after taking this course traffic to my blog increased by over 40%. Which is why this is the only Pinterest course I'm recommending here. 

Pinterest Traffic Avalanche not only covers all the basics that I learned from other courses, but it takes it a step further, I learned new things and when implementing the strategies outlined it worked. Though make no mistake, you do have to do the work. If you are willing to put in the time and do the work, this is a great course. 

About the Author Elizabeth Stapleton

Elizabeth Stapleton is the founder and voice behind Less Debt More Wine and ElizabethStapleton.com. She is a Pinterest marketer, online entrepreneur, and recovering attorney whose writing has been featured on Entrepreneur.com, The Huffington Post, The Penny Hoarder, Budgets Are Sexy, Credit Sesame, and Magnify Money. Additionally, she has been quoted in articles on Business Insider, Student Loan Hero, and Nerd Wallet.

Leave a Comment: