Video pins have been up and coming on Pinterest, especially video ads.
But until recently pinning video pins meant doing it manually. And manual pinning is just something I’ve never managed to do consistently.
I literally let out a squeal of joy (true story) when I saw video pin scheduling was available on Tailwind.
Now that it’s super easy to share and pin videos, I thought I’d share some quick tips on how to create video pins. I promise it’s not hard!
Let’s dig in….
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Tools to Create Video Pins
First, you don’t have to be an expert filmmaker to create video pins, if you are on a paid Canva account you can use their “gif creator” to create quick slide-based video pins, which is how I made this pin.
This simple slide pin has done really well:
If you don’t have a paid Canva account, no worries you can use tools like Lumen5.
Lumen5 will even auto-generate a video whenever you publish a new post. But from my experience, the auto-generated videos aren’t very good.
However, as a general rule, I find that it’s much easier to improve something than it is to start from scratch, so it’s nice to have even a bad first draft created for you.
If you’re looking for something a little sleeker, InVideo is currently a lifetime deal on Appsumo.
Here is an example of a pin I made with InVideo.
It hasn’t been on Pinterest as long as my very first Canva generated video pin, but it’s still done pretty well, though it total transparency I did promote (aka use it as an ad) it for a couple of weeks:
If you’re curious about how I create video pins in InVideo, I originally put this video together for my VA, but I thought you might find it helpful too so I’m going to go ahead and share it:
A Few Things to Know About Video Pins:
First, they autoplay in people’s feeds. Chances are it’s best not to have sound accompany the video.
Additionally, video pins have to be approved by Pinterest which can take up to 24 hours. This means that when you actually schedule it with Tailwind or hit publish on Pinterest, it isn’t when people will start to see the video pin.
While you can publish video pins that are widescreen or square (hello repurposing), ones that are portrait mode (tall) tend to do best.
Another thing to note is that the auto click through on videos is only available on promoted pins. Otherwise, to click through, they have to open the pin and click on the link just like they would a regular pin.
Finally, shorter is better, video pins really don’t need to be and probably shouldn’t be very long. No more than two minutes at most and really less than 30 seconds is probably best.
How to Pin Video Pins
Pinning videos on Pinterest is nice because you get a bit more control, you can see what I mean in this video below. Please note that when I say “fill all that in” I’m talking about the Title, Description, and URL.
However, after it gets pinned once, you’re then having to manually repin it.
When you use Tailwind to publish to Pinterest you can’t choose the video cover image, however, you have the benefit of scheduling out the video just like you would any other pin in Tailwind.
Related: How to Get Started on Tailwind
I also made a quick video about uploading these pins in Tailwind watch it here:
If you haven’t done any video for Pinterest before, I think it’s definitely worth experimenting with on Pinterest.
As you’ve seen from this post, it’s not hard to create video pins. Plus, with Tailwind, it’s easy to schedule them out and add them to your regular pinning.
Any questions? Let me know in the comments!