How Segmenting Your Email List Helps You Stay Legally Compliant
If you’re treating your email list like one big bucket, you could be making a costly mistake. Today’s data privacy laws—from the General Data Protection Regulation (GDPR) in Europe to CAN-SPAM act in the U.S. and new state-level laws popping up nationwide—don’t just encourage transparency and consent. They require it. That’s where email segmentation comes…
