Email Marketing & Consent

Email marketing is crucial to a successful business, unlike social media it’s a platform you own. And if you’re like post online business owners you are regularly trying to grow your list, either by offering freebies, participating in bundles, or just offering a newsletter. But what you might be missing when growing your list is proper consent to send marketing emails. Using double opt in and think you’re all set? Unfortunately that likely isn’t the …

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Cliff’s Notes Version: CCPA is a new privacy act out of California that is similar to GDPR in many ways. If you are already GDPR compliant you only need to do a few more things to be CCPA compliant: Have a contact page on your site Potentially have a toll-free phone number for users to submit requests (there is an amendment in the works that would exclude most bloggers from this requirement) Update your privacy …

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In this guide, I’m going walk you through what you need to know about the GDPR and how it affects your website as well as the action steps you should likely take to ensure you are complying.