Ensure your email list-building and subscriber practices are legally compliant with GDPR, CCPA, and CAN-SPAM.
If you’re treating your email list like one big bucket, you could be making a costly mistake. Today’s data privacy laws—from the General Data Protection Regulation (GDPR) in Europe to CAN-SPAM act in the U.S. and new state-level laws popping up nationwide—don’t just encourage transparency and consent. They require it. That’s where email segmentation comes…
If you freaked out when setting up your email marketing service account, because it asked for an address that would be publicly available in your emails, you’re not alone. You might question“Do I really NEED to include a physical address in my emails?” Unfortunately the simple answer is: Yes. But that doesn’t mean it has…
Email marketing is crucial to a successful business, unlike social media it’s a platform you own. And if you’re like post online business owners you are regularly trying to grow your list, either by offering freebies, participating in bundles, or just offering a newsletter. But what you might be missing when growing your list is…
Cliff’s Notes Version: CCPA is a new privacy act out of California that is similar to GDPR in many ways. If you are already GDPR compliant you only need to do a few more things to be CCPA compliant: Have a contact page on your site Potentially have a toll-free phone number for users to…
In this guide, I’m going walk you through what you need to know about the GDPR and how it affects your website as well as the action steps you should likely take to ensure you are complying.